[Infographic] The Evolving Sports Nutrition Market
The global sports nutrition market is growing. In 2019, it was worth $17 billion, and is forecast to reach $21 billion by 2023 . Growth is fueled by a widening customer base that now includes not only professional athletes and bodybuilders, but also women, older adults, casual gym-goers, and weekend warriors. Add in bicyclists and yoga practitioners and you have a sizable market of health-conscious consumers.
What these groups have in common is the desire for functional foods, beverages and supplements that support their fitness goals and overall well-being. Manufacturers can meet this demand by providing innovative product formats formulated with clinically proven ingredients.
Download the infographic to learn more about emerging trends in the sports nutrition market and how to meet evolving consumer needs.