10 Questions to Help Evaluate an Immune Health Ingredient
Consumer demand for immune health benefits from functional food, beverages and supplements continues to grow. Although interest in immune health products has accelerated recently, it has been rising steadily. Over the last several years, Mintel reports that global food and drink launches with immune health claims saw a CAGR of 8.2%, and for vitamins and dietary supplements with immune health claims, the figure was 13.6%.
Clearly, consumers are interested in products that support immune health. But the challenge for many product manufacturers is understanding how to choose a safe, efficacious immune health ingredient that can provide the benefits consumers want in everyday foods, beverages and supplements.
Here’s where to start:
When evaluating an immune health ingredient, focus on sourcing products with research supported immune health ingredients. Quality research is the key to understanding and communicating the safety of an ingredient, how it works, and its benefits – all of which help deliver products consumers can trust and value.
Here are 10 questions to ask when evaluating an immune health ingredient.
1 Mintel GNPD (30 April 2020)