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The Beverage Innovation Age Gap – How Functional Ingredients Can Close It

The global beverage market is booming. It currently has an estimated value of nearly $850 billion, with the market expected to grow by 12% and predicted to surpass $1 trillion in value by 2022. And with a large market comes opportunity for beverage innovation. The category includes carbonated soft drinks, functional beverages, sports drinks, fruit beverages Continue reading…

How to Create the Best Dietary Supplements for the Immune System

Searches for the best dietary supplements for the immune system are on the rise, but some scrutiny around dietary supplements is prevalent in mainstream media. Often, the argument is that people consuming a well-rounded diet don’t need dietary intervention from supplements or that supplements don’t actually work. And if they do, they can do more Continue reading…

Top Dietary Supplement Delivery Formats for Immune Health

What are the top dietary supplement delivery formats? Looking at today’s vitamin and dietary supplement market highlights an increase consumer focus on health, wellness and immunity. As proof, the now booming market is valued at $106 billion and is expected to grow 3.1% globally through 2022. Within the category, dietary supplements containing value-added functional ingredients Continue reading…

Dietary Supplements & Functional Foods: Blurring Lines

What’s the difference between dietary supplements vs. functional foods and beverages? Well, functional foods and beverages are becoming more mainstream every year, with new products being launched that offer consumers a means of obtaining health benefits from the foods and beverages they consume daily. This growing industry, now valued at $253 billion globally, has dramatically Continue reading…

The Fast-Growing Functional Food Market

Today’s global functional food and beverage market is a fast-growing category and is valued at $253 billion. Food now stands alongside beverages and supplements as key delivery system for functional ingredients. In fact, 30% of people consume functional foods at least once per week.[1] For manufacturers, it’s important to understand the reasons why consumers turn Continue reading…

Innovation Opportunities In Functional Beverages

Consumers have evolved their approach to achieving health and wellness goals by turning to functional foods and beverages that can deliver specific health benefits. In fact, 55% of consumers think that food or drinks can have the same or better health benefits as prescription medications.[1] Specifically,consumers are seeking immune health benefits from their functional beverages. Continue reading…

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